News


Why you shouldn't underestimate the power of a floor plan for a premium sale


Did you know that a floor plan could increase buyer interest in your property by a whopping 30%?   Despite all the technology, video, online and print resources available that each have their place, the trusty floor plan is still a key element for any strong real estate sales campaign.   Here are a few reasons why we advise sellers to incorporate a floor plan amongst their sales strategies.   Put buyers ‘in’ your home before they arrive   While photography and video help bring buyers through the doors, a floor plan allows them to actually visualise how the house will look and feel, the sizes of each space and where they can place their furniture.   It allows buyers to imagine living in your property and to build an emotional connection with the lifestyle it offers before they even enter the door. It’s that connection that leads to an unbeatable result on the sale of a property.   Quality over quantity – bring the right b...


How drone photo and video footage can take your property sale to new heights


Presentation is key to attracting serious buyers and premium prices for your property sale. With potential buyers conducting the majority of their research online, photography can help your property stand out from the crowd.   In fact, 83% of all homebuyers want to see images of your property before they choose to visit.   However, if you’re really looking for the best price on your home, drone and video footage offer a more powerful way for buyers to experience your property, boost interest and can help drive them to visit. According to MLS Statistics and RIS Media, homes with aerial images sell 68 per cent faster than homes with standard images.   Here’s why you should strongly consider drone footage for your property sale:     Aerial footage is uniquely positioned to show off your property’s best features, such as the attributes of your block, architectural highlights of your house, your beautiful location and your property&rsquo...


3 reasons why you need quality photography to sell your home


If you’re looking to sell your property, you’re probably wondering what all the fuss is about when agents tell you to invest in quality photography. Did you know that 83% of all homebuyers want to see images of your property before they choose to visit? In fact, quality photography can translate into more visitors to open homes or inspections, a stronger presence on the market and extra dollar bills for the sale of your property. Here’s why you need good photographs for your property’s marketing: Show off your home in the right way. A professional photographer has a knack for bringing out the best features of your home. Whether captured in daylight or twilight, a photographer will master the angles and light to make each space look as desirable as possible. A picture is worth a thousand words. Most buyers today use the internet to find their dream home. That means that the title, description and photos for a listing are critical. In fac...


5 steps to launching your property for a premium result


Selling your property for an outstanding result isn’t as simple as uploading details online and hoping for the best.    A lot of thought, strategy, planning and marketing goes into launching a property and, if done correctly, the launch can have a paramount influence on whether you attract a good or premium result on your sale.   As leaders in property marketing and real estate, we’ve shared a few of our tips on launching a property for a premium result.   It all starts with an understanding of the features of your property and the local market. Our agents have an adept knowledge of how the market is performing, the buyers who are looking for a property like yours and the features of your property that will most appeal to those buyers. This will form the basis of your campaign. We put your goals and needs first and develop your sales and marketing campaign around those. This ensures that the r...


Caring for your pets during open homes


It’s easy to become swept up in the excitement of selling your property and, in the process, forget the needs of your four-legged best friend during the campaign. There’s a lot to think about while selling your home, including your open home schedule and arrangements for your cat and/or dog during buyer visits for the good of your sale and your pet. Presentation is crucial for the sale of your property at a great price and although dogs and cats are loved by many, some may not feel as comfortable being met by a barking pup, hair covered carpet or common pet smell when they walk through the door. Here are our top tips on looking after your pet during open homes. Moving home can be a stressful experience for anyone, including the family pet. Make sure they’re comfortable and cared for during the experience. If you have a dog, take him/her for a walk during inspections or leave him/her with a familiar family member or friend so the experience is positive. ...


We're coming into a HOT spring market


As the weather warms, so too does the property market. Buyers will emerge energised in the search for their next property and, each year, demand far outweighs supply when it comes to properties on the market. What does this mean for you? If you’re looking to sell, there’s no time like spring. With so many buyers looking to move into their next property, just like yours, before the festive season, spring is when we sell the most properties, quickly and at record prices! And with a strong, world-class marketing and sales campaign to match your goals and property features, we’ll help you maximise the market for an unbeatable result. It’s time to make your move... Let’s share a coffee/tea and have a chat about how we can help you achieve a premium price this spring. Contact us on 02 4933 9929 or email info@mcelwaine.com.au.