News


Is newspaper advertising for your property sale worth it?


The internet has disrupted newspapers over the past few years, so you might be wondering why newspaper advertising would come into play in a modern property marketing campaign.   While technology has changed the way we consume information, 68% of Australian home buyers still use print publications as part of their property search*. In fact, newspaper advertising continues to offer an efficient and effective way to reach potential buyers.   Here’s why…   The magic of newspaper advertising comes down to how it works to reach passive and active buyers – think of newspaper advertising like you would a shopping centre. Unlike online shopping sites that give buyers the choice to limit the items they see based on price and category, the beautiful products and window displays in shopping centres can pull your attention in different directions.   So although your intention may have been to shop for a new pair of shoes, you might find yourself drawn...


How to keep buyers interested after they leave an open home


If you are a homeowner, you’ve probably been there before. Blocking out evenings or Saturdays to attend open home after open home in the areas you’re considering buying in. It’s hard to keep tabs on the homes you have visited and those you loved.   When it comes time to sell, the buyers walking through your property will be going through the same thing.   So an effective property marketing campaign needs to work beyond getting buyers through the door; it should ensure your property leaves a lasting impression that keeps buyers engaged after the open home.   One important way to keep your property at the top of your buyers’ minds is to provide a beautifully designed information brochure.   Given to potential buyers during open homes, a brochure offers a number of remarkably powerful benefits to property sellers.   Buyers will remember the features of your property that they fell in love with during the open home – rememb...


Why you shouldn't underestimate the power of a floor plan for a premium sale


Did you know that a floor plan could increase buyer interest in your property by a whopping 30%?   Despite all the technology, video, online and print resources available that each have their place, the trusty floor plan is still a key element for any strong real estate sales campaign.   Here are a few reasons why we advise sellers to incorporate a floor plan amongst their sales strategies.   Put buyers ‘in’ your home before they arrive   While photography and video help bring buyers through the doors, a floor plan allows them to actually visualise how the house will look and feel, the sizes of each space and where they can place their furniture.   It allows buyers to imagine living in your property and to build an emotional connection with the lifestyle it offers before they even enter the door. It’s that connection that leads to an unbeatable result on the sale of a property.   Quality over quantity – bring the right b...


How drone photo and video footage can take your property sale to new heights


Presentation is key to attracting serious buyers and premium prices for your property sale. With potential buyers conducting the majority of their research online, photography can help your property stand out from the crowd.   In fact, 83% of all homebuyers want to see images of your property before they choose to visit.   However, if you’re really looking for the best price on your home, drone and video footage offer a more powerful way for buyers to experience your property, boost interest and can help drive them to visit. According to MLS Statistics and RIS Media, homes with aerial images sell 68 per cent faster than homes with standard images.   Here’s why you should strongly consider drone footage for your property sale:     Aerial footage is uniquely positioned to show off your property’s best features, such as the attributes of your block, architectural highlights of your house, your beautiful location and your property&rsquo...


3 reasons why you need quality photography to sell your home


If you’re looking to sell your property, you’re probably wondering what all the fuss is about when agents tell you to invest in quality photography. Did you know that 83% of all homebuyers want to see images of your property before they choose to visit? In fact, quality photography can translate into more visitors to open homes or inspections, a stronger presence on the market and extra dollar bills for the sale of your property. Here’s why you need good photographs for your property’s marketing: Show off your home in the right way. A professional photographer has a knack for bringing out the best features of your home. Whether captured in daylight or twilight, a photographer will master the angles and light to make each space look as desirable as possible. A picture is worth a thousand words. Most buyers today use the internet to find their dream home. That means that the title, description and photos for a listing are critical. In fac...


5 steps to launching your property for a premium result


Selling your property for an outstanding result isn’t as simple as uploading details online and hoping for the best.    A lot of thought, strategy, planning and marketing goes into launching a property and, if done correctly, the launch can have a paramount influence on whether you attract a good or premium result on your sale.   As leaders in property marketing and real estate, we’ve shared a few of our tips on launching a property for a premium result.   It all starts with an understanding of the features of your property and the local market. Our agents have an adept knowledge of how the market is performing, the buyers who are looking for a property like yours and the features of your property that will most appeal to those buyers. This will form the basis of your campaign. We put your goals and needs first and develop your sales and marketing campaign around those. This ensures that the r...