News


How to increase the value of your property by 10% or more


You may have come across the term ‘home staging’ being thrown around by real estate agents, but do you really know what it means and how it can get your property sold for a premium price? In a nutshell, home staging means having your house professionally styled for advertising and upcoming home inspections and/or auctions. This may involve bringing furnishings into a vacant home, adding pieces to a lived-in home or simply re-dressing a home’s look and feel. Real estate is a competitive market, with a growing number of properties coming online in the Hunter Valley region every day. Staging or styling can be the magic that sets your property apart from the many homes a potential buyer will visit over the weekend. We like to call it the cream on top - that little something that makes your property extra-inviting, beautiful and helps push your sale over the line to achieve a premium result. In fact, some experts suggest that home staging can increase the value...


Can social media sell my property


Social media has become more prominent for individuals, businesses and industries alike, but can you sell your property in a status update on Facebook? Or in 280 characters on Twitter? While social media is certainly a great way to keep in touch with friends and family, it has also become a hugely effective medium for real estate agents looking to communicate new property listings and bring the right buyers through the door.Here are four reasons why social media is an essential tool in any strong real estate sales and marketing campaign designed to extract a premium result.   Facebook advertising - sell your real estate on Facebook   Facebook advertising is one of the most targeted and affordable advertising platforms currently available and will help get the right people through your door. A successful Facebook advertising campaign will help generate awareness and sign ups for open homes, position your listing in front of potential buyers based on targeted demograph...


How can the internet help sell my property at a higher price?


Did you know 42% of buyers’ first step is to look online for a home like yours?   In fact, 80% of all buyers search online to find their next home*.   You’ve probably heard it before, but we’ve come into the information age and there are now more tools available to real estate agents than ever.   People today use the internet to find much of the information they need every day. From where to eat to where to shop and the best car or house insurance available, the internet has put the power of information and decision-making at your fingertips.    And the same is true for real estate, with the internet taking over as a major marketing tool for property selling.   While every good marketing strategy should tap into a variety of mediums, digital marketing allows sellers to place their property in the pockets of potential buyers around the world. This approach brings your property to your buyers, rather than the other way around, and...


Four reasons why the New Year is an ideal time to sell your property


New year, new adventures, new home? Are you thinking of selling your property in 2018? You may be wondering when the best month or season is to put your property on the market. The definitive answer is that there is no definitive answer to what time of year is most likely to bring you the most success. In fact, with the property market in Australia and the Hunter Region staying steadily hot, selling your property has never been easier. However, if you’re looking to extract the best price possible on your property sale, it pays to be a little bit strategic about your approach. If you think the New Year holidays are a no-go, you might be missing out on a lucrative opportunity that would be difficult to find during the rest ofthe year. Here’s why: 1. It’s common knowledge that the warmer months are ideal for those looking to sell. The weather is warmer and the days are longer, therefore bringing out buyers. But there a...


It's a sign - how to impress buyers passing by your property


It’s not a new strategy, but the trusty real estate signboard placed out the front of a property for sale continues to be a go-to for most agents.  Why? Well, because they work!   Signboards outside a property are key to capturing the eyes of passers-by who are either actively looking for a property in your neighbourhood or pass through the area on their regular route.   A typical scenario is this - a person driving on their regular route to work might pass by the sale sign out the front of a property. Although they’re not currently in the market to buy, they’ve always liked the location; it’s closer to work after all.   They may not have time to stop and look at the board but they know the street name, so later they jump online to find the property.   This person could very well end up buying the property.   If it weren’t for the signboard, they’d never have come across it.   The pros of signboards &n...


Is newspaper advertising for your property sale worth it?


The internet has disrupted newspapers over the past few years, so you might be wondering why newspaper advertising would come into play in a modern property marketing campaign.   While technology has changed the way we consume information, 68% of Australian home buyers still use print publications as part of their property search*. In fact, newspaper advertising continues to offer an efficient and effective way to reach potential buyers.   Here’s why…   The magic of newspaper advertising comes down to how it works to reach passive and active buyers – think of newspaper advertising like you would a shopping centre. Unlike online shopping sites that give buyers the choice to limit the items they see based on price and category, the beautiful products and window displays in shopping centres can pull your attention in different directions.   So although your intention may have been to shop for a new pair of shoes, you might find yourself drawn...